The Round table on Sustainable Palm Oil (RSPO) intends to prevent bad practices in the industry and help to move it toward operating only on LCV land. There is a growing demand for palm oil and millions of people rely on the industry for their livelihood, so if it is to continue, sustainability is a key issue. Preventing the conversion of HCV and MCV forests into plantations by redirecting them to LCV land is a regional goal for most conservation organisations. An added advantage of developing plantations on land which has already been cleared is that no new land-clearing fires are encouraged.